The cost of media advertising to date for Transport 21

Date: 15 April 2008

                                 Answered by the Minister for Transport
(Noel Dempsey TD)

REPLY

Transport 21 represents the largest capital investment commitment ever made by Government to the development of transport infrastructure in this country. It comprises a programme of projects that will greatly improve our national roads and public transport systems over the ten year period to 2015, involving a total investment of €34 billion.

I consider it essential that the general public and all interested parties are made aware of the investments proposed in Transport 21 and are kept up-to-date on the progress being made. Recent market research, undertaken on behalf of my Department, has shown that awareness levels of Transport 21 among the general public is low.

Therefore, as part of a wider information and communications strategy, my Department is undertaking a media advertising campaign, which aims to raise public awareness of Transport 21. To date, the campaign has involved television, press and outdoor advertising. The total cost to date is €580, 921, which includes media costs and design and advertising fees